Special Newsletter
By Ami Adini - May 20, 2016

This is a SHORT, LIGHT and SIMPLE newsletter. Its purpose is to rekindle in the initiated terminology they have once learned, and enlighten the uninitiated on terms they may have heard but never known the meaning of.

A BILLION DOLLAR QUESTION

It is a widely documented reality that failing businesses greatly outnumber businesses that survive—some say the ratio is four to one. Business enterprises that consistently prosper are few and far between. Although I do not know exact statistics, a first-hand observation confirms the situation.

In 30 years of tenure in the specialized niche of underground tanks and related environmental pollution issues, I have witnessed dozens of firms go out of business.

The cause of such high rates of business failure is a billion dollar question many have attempted to understand. If I had the complete answer, the world would be beating a path to my door. During the years, however, I have noticed some facts that repeat themselves to the point of almost becoming universal laws. For example:
 

1. Success and failure do not occur suddenly—
    they are trends.

   

 

2. Successful business enterprises do exist. 

3. All business endeavors are composed of individuals.

     

4. The success of any business is directly attributable to the work of one or more specific individuals within that business.

5. If such key individuals leave and are not replaced immediately with others of comparable or better skill, talent and personality, the business declines.

 

6. The failure of any business is directly attributable to acts of commission or omission by one or more specific individuals within that business. When these individuals move, or are moved, out of the picture—and it is not too late—the business recovers.

Another non-optimal aspect of business that I have observed is the business owner who is skilled in one or few areas and unfamiliar with the rest. Many an individual became a business owner because he or she performed extraordinarily well in a certain aspect of the business. She was a top-notch geologist. He was a first-rate administrator, or a knockout sales person. The problem is that running a business involves much more: legal affairs, funds management, technology, public relations, salesmanship, marketing, ethics, integrity, quality control, management, administration, finance, personnel, and even plain housekeeping.


Being successful in business also seems to require having a stable and loving family, physical fitness, supportive friends, spiritual enhancement, being true to one’s own goals, advancement of social ideals, and more.

If one’s family life is a sorry lot, if the body is ailing, if the spirit is cowed, if one’s companions are overtly or covertly antagonistic to one’s ideals, it would then come to reason that one might not be able to run a business with all due attention, and decline sets in.

On the other hand, when the above factors are in good order and in harmony with each other, the chances of running a business successfully would seem to be much more favorable, wouldn’t they?

 

Many would agree that this indeed is the case but may not be sure how to bring about such an ideal scene. As it is not my agenda to sell you on this or that persuasion, I would only submit that a constant, unyielding search for a true (i.e., workable) answer would by itself be a stride in the right direction.


Where lack of knowledge combines with weakened moral codes, an explosive situation brews under the surface. Here is a syndrome you may have seen:

One encounters a problem.

Generally speaking, there are only two ways to solve a problem: the right way, or... the wrong way. The right way at times takes more effort or courage: literature has to be reviewed that contains difficult words; time above normal working hours must be invested; an upset client or boss needs to be told that an error has been committed, that money may be lost. The courageous person confronts every bit of the problem and goes through it all until a solution is reached that provides the greatest good for the greatest number.

The feeble-hearted, on the other hand, tends to circumvent the challenge, “cut corners.” Since no problem has ever been solved by avoidance, it is bound to surface later in one form or another and with ramifications. Many a business that “went under” chose the wrong way at least one time too many. Such businesses had already developed telltale patterns of conduct well before the ultimate collapse. If you know how to read the signs, you will know to identify potential trouble sources in real time.  

A characteristic of the successful businessperson is knowing how to choose credible service providers. It’s an old maxim that price by itself is a poor criterion. A proper evaluation should consider price, but in combination with the overall objectives of the purchaser. A choice service provider should be able to demonstrate a consistent pattern of commendable performance and stability. This provider will move in, perform quality work in record time, maintain safety, be in compliance with regulations, and hand you a clean finished job with the least attention on your part. All the while you will be dedicating yourself to your business, doing what you know and like to do best, and generating income over and above the cost of the job. Isn’t that a pleasure? How much is it worth?

Needless to say, I urge you to challenge AMI ADINI ENVIRONMENTAL SERVICES, INC. to these standards.


You can find past issues of "Environmental Enlightenment" at www.amiadini.com - A wealth of information about environmental site assessments in the real estate transactions and issues concerning assessment and cleanup of contamination in the subsurface soil and groundwater.

Call me if you've got any questions. There are no obligations.

Ami Adini & Associates, Inc.
Environmental Consultants
Underground Storage Tank Experts
818-824-8102; 818-824-8112 fax
mail@amiadini.com
www.amiadini.com

Ami Adini is a mechanical engineer, California Registered Environmental Assessor, Level II, and president of AMI ADINI & ASSOCIATES, INC. (AA&A), an environmental consulting firm specializing in all phases of environmental site assessments, rehabilitation of contaminated sites and upgrading of underground storage tank facilities. AA&A supplies practical solutions to environmental concerns using the highest standards of ethics and integrity while providing its clients with maximum return on their investments.